Hi, I'm Mahnoor Siddiqui — Creative strategist. Meme whisperer. Analytics nerd. I make brands sound human online.

5+

Years of Experience

8+

Brands Managed

45%

Peak Engagement Growth

20%

Instagram Follower Growth

What I Bring to the Table

🧨 Strategic Planning

Content strategies tailored to each brand's voice, audience, and business goals — not copy-paste playbooks. Every calendar I create has intent behind it.

🎨 Content Creation

From SEO-optimised Pinterest pins to Reels scripts and carousel decks — content that stops the scroll and drives action. Canva Pro + CapCut are my toolkit.

📊 Analytics & Optimisation

I track what matters. Meta Insights, Pinterest Analytics, Buffer, Hootsuite — I use data to refine strategy, not just report on it.

✍️ Brand Copywriting

I've written for Parhlo Pakistan, HIP in Pakistan, and Parhlo Pink — three of Pakistan's top digital media platforms. Words are how I build brand voice.

Featured Projects

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Frostea Boba — Gen Z F&B Brand, Karachi

Instagram · 3 Months

Frostea Boba is a quirky, youth-focused boba tea brand in Karachi. The product had strong in-person traction with Gen Z but zero cohesive digital presence. My goal: make Frostea not just a boba shop, but a whole mood online.

What I did: Built an Instagram strategy from scratch using meme formats, trending Reels, a branded comic character ("Zee"), geo-tagged local content, and weekly content calendars.

Results

• 📈 60% increase in engagement — likes, shares, comments, saves spiked after integrating meme formats and Reels
• 🚀 40% follower growth within 3 months via organic, shareable content and geo-tagged visibility
• 📅 100% consistent posting — no dead days, every post had purpose and vibe
• 🧠 Improved brand recall — "Zee" the comic character built community identity; followers asked for her in DMs
• 📍 Local trend leadership — reposted by Karachi meme pages and foodie accounts

"She made our IG pop with colors, culture, and vibes. We sold out our Rainy Day menu!"

— Frostea Boba Owner

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Frostea Boba

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One Skin Official — Premium Skincare Brand

Instagram · Ongoing

One Skin is a skincare line targeting beauty enthusiasts. Despite a premium product range, the brand struggled with inconsistent posting and low engagement. I built a content system that matched their aspirational positioning.

What I did: Developed a content calendar mixing educational skincare posts, product showcases, UGC-style visuals, and community engagement content. Established a consistent brand tone: clean, confident, and science-informed.

Results

• 💬 50% increase in engagement — significant rise in likes, comments, and shares
• 👥 35% growth in followers through organic content and consistent aesthetic direction
• 📅 Consistent posting schedule — eliminated gaps that were hurting algorithmic reach
• 🌟 Enhanced brand awareness — stronger market presence and improved visual identity

View Instagram: @oneskinofficial

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One Skin

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Healthy Budget Bowl — Food & Recipe Pinterest Account

Pinterest + Blog · 2 Months

A food and recipe-based Pinterest account focused on healthy, budget-friendly meals — designed to drive traffic to a companion blog.

What I did: Built a Pinterest SEO strategy — optimised pin titles, keyword-rich descriptions, board structure, and posting cadence to funnel traffic to blog content.

Results

• 👥 425 active users and 420 new users within 2 months
• ⏱️ Average engagement time: 5 seconds
• 🔢 1.7K events tracked via Google Analytics
• 🏆 Recipe pages consistently ranked as top-performing content

My responsibilities: Recipe pin optimisation · SEO-friendly descriptions · Traffic-focused strategy · Performance tracking

View Pinterest Account

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Business Hustle Bestie — B2B Productivity Pinterest Account

Pinterest · 2 Months

A Pinterest account focused on business growth, productivity, and digital strategy content — targeting solopreneurs and small business owners.

What I did: Developed a keyword-optimised content plan, created pins aligned with trending business topics, and maintained consistent publishing cadence.

Results

• 👁️ 55.7K impressions (up 22%)
• 💬 5.83K engagements (up 53%)
• 🔗 60 outbound clicks (up 57%)
• 💾 891 saves (up 44%)
• 🌍 Total audience: 36.5K (up 3.7%) · Engaged audience: 3.8K (up 22%)

View Pinterest Account

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SH Drillings & Engineering — B2B Industrial Brand

LinkedIn + Instagram · Ongoing (2024–Present)

A multidisciplinary drilling and engineering company in Karachi. I built their entire social media presence from zero — educational content in a technically grounded, geologist-voiced tone positioning the company as an industry authority.

What I did: Weekly themed content calendars, long-form LinkedIn posts on hydrogeology and aquifer science, infographic-style Instagram carousels, and AI-generated visual assets via Leonardo AI and Adobe Firefly.

What makes this unique

• 🧠 Highly technical subject matter translated into accessible, trustworthy content for non-expert audiences
• 📅 Structured editorial calendar — daily LinkedIn and Instagram posts with distinct educational angles
• 🤖 AI-assisted visual production — no photography budget needed
• 🗺️ Hyper-local content covering Karachi-specific groundwater zones and aquifer systems </aside>

Published Writing

I spent 2018–2020 writing for some of Pakistan's most-read English-language digital media platforms — learning to write for scale, optimise for engagement, and adapt voice across audiences.

Tools & Platforms